Longines
Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. With many years of experience as a timekeeper for world championships in sport or as a partner of international sports federations, Longines – famous for the elegance of its timepieces – is a member of the Swatch Group Ltd, the world’s leading manufacturer of horological products.
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A FUSION OF TIMELESS STYLE AND QUIET LUXURY
Longines Elegance
The ELEGANCE pillar embodies a harmonious fusion of timeless style and quiet luxury. Meticulously designed with a seamless blend of classic elements and contemporary flair, these watches exude an understated grace that eclipses fleeting trends. From the iconic Longines DolceVita to the La Grande Classique de Longines, this segment showcases a range of styles, from classic dress watches to contemporary interpretations, all bearing the hallmark of Longines’ elegance and attention to detail.
HOROLOGICAL CRAFTSMANSHIP
Longines Master
The MASTER pillar embodies the pinnacle of horological craftsmanship and timeless elegance. This iconic line includes an array of meticulously crafted models, each embodying Longines’ unwavering commitment to enduring style and technical excellence. From the classic simplicity of the dial to the intricate mechanical movements within, each element exudes a sense of understated luxury. Whether adorned with intricate complications or boasting a clean, elegant design, these timepieces bear witness to Longines’ storied heritage and expertise in watchmaking.
FROM VINTAGE-INSPIRED DESIGNS TO REIMAGINED CLASSICS
Longines Heritage
The HERITAGE pillar confirms the brand’s rich legacy and mastery in horology. From the Longines Legend Diver to the Longines Ultra-Chron, these timepieces pay tribute to the brand’s illustrious past while seamlessly integrating modern advancements in watchmaking. Each watch within the Heritage segment tells a story of tradition, elegance and performance. From vintageinspired designs to reimagined classics, Longines skilfully marries history with contemporary innovation, ensuring that these watches stand as paragons of enduring style and craftsmanship.
LINKING HISTORY WITH INNOVATION
Longines Spirit
For nearly a century, Longines has accompanied some of the world’s greatest explorers in their conquest of the skies. Today, the brand breathes new life into this fascinating heritage through its SPIRIT pillar. Embodying a fusion of elegance and functionality, these timepieces exude a timeless sophistication characterised by clean lines and refined details. Linking history with innovation, the SPIRIT segment takes traditional features from pilot’s watches and combines them with state-of-the-art horological technologies.
THE EVERYDAY WATCH
Longines Conquest
In 1954, Longines registered CONQUEST as its first watch collection to bear a name, protected by the Swiss Institute of Intellectual Property (IPI). The collection has since evolved through design and technology but has remained true to its original identity, exuding a harmonious blend of contemporary design and sporty elegance. Each watch in the Conquest and HydroConquest collections showcases Longines’ unwavering commitment to performance and horological excellence. With its versatile offerings, the CONQUEST pillar stands as a testament to Longines’ dedication to creating watches for every facet of life.
LONGINES COLLECTIONS
The Longines Master Collection: New Models in 2024
Discover the latest additions to the Longines Master Collection for 2024. These new models combine sleek design with advanced technology, offering a perfect blend of tradition and innovation. Crafted with premium materials and powered by state-of-the-art movements, these timepieces are a must-see for any watch enthusiast.
Explore the collection now to find your perfect match.
Longines Flagship Heritage
In 2024, the winged hourglass brand is extending its Flagship Heritage line with three new versions in Havana beige, anthracite and green, all equipped with a moonphase complication. A striking tribute to the line's historic Flagship model launched in the 1950s, the new Flagship Heritage models combine technical expertise with timeless elegance. The collection’s signature, an 18-carat gold medallion decorated in hand-painted enamel, is featured on the case back.
These elegant timepieces come with straps in brown, anthracite or black leather, fitted with a Heritage tongue buckle in stainless steel. They provide impressive hold and comfort, and their colours harmonise perfectly with the dials.
WHY LONGINES?
WATCHMAKING MASTERS
If you buy a Longines watch, you’re investing in a timepiece crafted by some of the best artisans in the world. All Longines watches are made in Switzerland, the epicentre of fine watchmaking for nearly four centuries.
CERTIFICATE OF AUTHENTICITY
Longines has recorded the serial number of every one of its watches since 1867. On request, the company can provide a Certificate of Authenticity and an “Extract from the Archives” giving information about any timepiece it has ever made.
PRICE & QUALITY
Because Longines uses watch movements supplied by Swiss calibre-makers ETA (whose history dates back to 1856), its timepieces hit the sweet spot between the quality you expect from Switzerland, and a price you can afford.
EXTENDED WARRANTY ON ALL AUTOMATIC WATCHES
In its ongoing quest for excellence and a desire to provide high-quality services to its customers, Longines has extended warranty for all of their automatic models to five years. The new 5-year warranty came into effect on August 1st 2021 and will be based on the end customer's purchase date detailed on the warranty certificate. It also applies to all Longines automatic models purchased after January 1st 2021.
HISTORY OF LONGINES WATCHES
Founded in 1832 by Auguste Agassiz, Longines gained an early reputation for quality and precision as official timekeeper for horse racing and show-jumping events. This association with the sporting world has grown over the years to encompass tennis, gymnastics, skiing, archery and other sports.
Longines’ combination of top-flight technical skills, design ingenuity and business acumen led it to flourish through the early 1900s, with its designs regularly winning prizes at the great World Fairs. In the 1920s, Longines engineers designed aeronautics and navigational instruments for the adventurers pushing new frontiers. 1931 saw the launch of the ultimate aviator’s tool, the Lindbergh Hour Angle watch, which is still produced to this day.
Decades of pioneering research into quartz led to a series of award-winning thin-calibre watches (forerunners of La Grande Classique, an enduringly popular collection) and the Very High Precision calibre used in the Conquest collection. With the renewed popularity of mechanical movements this century, Longines shifted its focus back to more traditional watches, bringing out a number of state-of-the-art chronographs. This brand features ladies’ watches prominently in its collections.
INTEREST FREE CREDIT
Spread the cost of your Longines purchase with our Interest FREE Credit available in-store and online (Click & Collect included). Designed to make those bigger purchases more affordable, the IFC finance is applicable to fully priced items of £500 and more and allows payment terms of up to 3 years!