.png)
TUDOR Watches
TUDOR is a Swiss-made watch brand, offering mechanical watches with sophisticated style and proven reliability. The origins of TUDOR date back to 1926, when “The TUDOR” was first registered as a brand on behalf of Rolex founder, Hans Wilsdorf. Throughout their history, TUDOR watches have been chosen by the boldest adventurers and seasoned professionals alike.
Built with reliability, quality, and a celebration of the past, whilst looking forward. A TUDOR is the obvious choice for those who are #BORNTODARE.
TUDOR's New Reveals at Watches and Wonders 2025
2025 is a standout year for TUDOR, bringing bold updates and serious performance to its most iconic collections.
From the all-new 43mm Black Bay with Master Chronometer certification, to the Pelagos Ultra built for 1000m depths, TUDOR pushes boundaries like never before. Add to that a fresh Black Bay 58 in burgundy, a refined Black Bay Pro, and the Black Bay Chrono on a new five-link bracelet—this year’s releases are all about strength, style, and innovation.
THE BLACK BAY CHRONO “FLAMINGO BLUE”: A BOLD AND VIBRANT CHOICE
Breaking convention has been the modus operandi of TUDOR since the very beginning. You already know Flamingos aren’t blue. TUDOR does too, but if you were to describe “Flamingo Blue” to someone, chances are you would come up with this very tone of turquoise, so distinctive of the tropical waters flamingos are known to love. Nothing about a blue flamingo blends in, and that’s why the new Black Bay Chrono model was born to stand out, with a dial in a vibrant blue hue that’s unlike anything else in the TUDOR line-up. Like the Black Bay Chrono Pink released in 2024, this is a watch for those who dare to be different.
The Black Bay Chrono model seamlessly fuses traditions in a sports chronograph, with contrasting sub-counters and a high-performance automatic Manufacture Calibre, with column-wheel construction and vertical clutch. The Black Bay Chrono “Flamingo Blue” departs from the norm. But that doesn’t mean it’s any less of a TUDOR.
TUDOR Collections
TUDOR Black Bay Fifty-Eight
TUDOR pays tribute to the brand's first divers' watches with the Black Bay Fifty-Eight, a model whose dimensions evoke that of the epoch. Fitted with a TUDOR Manufacture Calibre, the Black Bay 58 is designed for slim wrists, people who like more compact watches and vintage enthusiasts alike.
The Black Bay 58 gets its name from the year 1958, in which the first TUDOR divers’ watch waterproof to 200 metres (660 ft), reference 7924 or “Big Crown”, was introduced. Among other aesthetic nods to this historic watch, the model offers a case 39 mm in diameter in keeping with the characteristic proportions of the 1950s.
TUDOR PELAGOS FXD
The new Pelagos FXD pays tribute to decades of TUDOR watches on the wrists of US Navy divers. Complete with fixed strap bars, a titanium case, a high-performance Manufacture Calibre and a unidirectional elapsed-time rotating bezel, it comes as the ultimate modern “Milsub”.
Discover TUDOR Bestsellers
#BORNTODARE
Meet the TUDOR Brand Ambassadors
David Beckham
David Beckham, a celebrated footballer, philanthropist, entrepreneur, and global style icon, perfectly embodies the TUDOR "Born to Dare" spirit.
His relentless work ethic and commitment to excellence have allowed him to break boundaries in both sports and life, continuously reinventing himself while maintaining a dedication to timeless values.
Alinghi Red Bull Racing
Participating in the America's Cup requires vision, innovation, and audacity. TUDOR embodies this spirit through its partnership with Alinghi Red Bull Racing, a legendary team competing under Société Nautique de Genève. Embracing a bold spirit for over a century, TUDOR continues to celebrate this through its #BornToDare campaign.
